{"id":100,"count":113,"description":"About Haldiram\r\n\r\nHaldiram\u2019s is one of India\u2019s most iconic and trusted brands, known for its rich legacy of authentic taste and premium quality. Founded in 1937 in Bikaner, Rajasthan, Haldiram\u2019s began as a small sweets and namkeen shop and has today grown into a global food empire.\r\n\r\nWith a wide range of traditional Indian snacks, sweets, ready-to-eat meals, frozen foods, and beverages, Haldiram\u2019s has become a household name loved by millions around the world. Every product is crafted using the finest ingredients, maintaining the perfect balance of taste, freshness, and authenticity.\r\n\r\nDriven by a passion for excellence and innovation, Haldiram\u2019s continues to uphold its promise of \u201cTaste of Tradition\u201d, delivering joy and flavor in every bite. Whether it\u2019s festive celebrations, family gatherings, or everyday snacking, Haldiram\u2019s adds a touch of Indian flavor to every moment.\r\n\r\n\r\n\r\n","link":"https:\/\/zipcartbazar.co.uk\/index.php\/brand\/haldiram\/","name":"Haldiram","slug":"haldiram","taxonomy":"product_brand","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/zipcartbazar.co.uk\/index.php\/wp-json\/wp\/v2\/product_brand\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zipcartbazar.co.uk\/index.php\/wp-json\/wp\/v2\/product_brand"}],"about":[{"href":"https:\/\/zipcartbazar.co.uk\/index.php\/wp-json\/wp\/v2\/taxonomies\/product_brand"}],"wp:post_type":[{"href":"https:\/\/zipcartbazar.co.uk\/index.php\/wp-json\/wp\/v2\/product?product_brand=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}